Video Marketing Tips: Nederlandse Versie Hier
Video is essential for a successful marketing strategy, but why?
What is Content Marketing?
To answer why video is essential for a successful content marketing strategy, it is important to first define what content marketing actually is. Does all published content automatically contribute to your content marketing strategy?
The difference between randomly publishing content and publishing content that contributes to your marketing strategy is creating value for your target group with a clear end goal in mind: to inform, interest, influence, convert etc. Therefore you can see content marketing as a tool to build a relationship with your target audience – over time. Content marketing is therefore not a “quick fix” to quickly generate new leads, but a long-term approach in which you meet the information needs of your target audience with every published blog, video or e-book and thus create deep trust in your brand.
Rise of Video
It is no longer just about content in the form of text, but content marketing also includes images, videos – for instance corporate film or animation videos – but also events.
But why is it specifically video content that has experienced such an increase in popularity?
Firstly, this development has a biological background, because did you know that your brain can process visuals 60,000 times faster than text? With our ever-shortening attention span, this metric is very important for creating a successful content marketing strategy. Furthermore, the rise of social media and platforms such as Snapchat, Instagram and TikTok has had a major impact on the popularity of video, making it a widely accepted – if not preferred – means of communication.
It is therefore not surprising that a study found that 92% of the marketers surveyed indicated that video content has actively contributed to increasing product knowledge among their target audience. The better informed prospects are, the faster they can go through the sales cycle. So even if you use animation videos higher in the marketing funnel with the aim of informing your target audience, video can have a direct impact on your bottomline results. In an earlier article we share 5 tips for a successful video marketing strategy.
Partner up with a video production company
Creating video content can be very time consuming. That’s why many companies outsource this to a video production company like Storisell. Not only do we have the expertise, but we also have a proven process that allows you to efficiently deliver high-quality video content. Our in-house design team designs all animation videos by hand because we believe that content can transform a business if it is uniquely designed for that business.
Animation / Design
Minty Digital talks about their productions with Storisell
In this testimonial video, produced by our in-house film team, Charlie Clark, Founder and CEO at Minty Digital, talks about their productions with Storisell. We want to thank the team at Minty Digital for a good collaboration.
Whisbi talks about their productions with Storisell
Watch the testimonial video where Whisbi describes their experience working with our team at Storisell. Whisbi is a global company that offers an enterprise solution for live-video engagement. The interview is with the company’s Marketing Director, Urska Blagojevic. We want to thank the Whisbi team for a good collaboration.
Film / Animation / Design
Oxceed talks about their productions with Storisell
Oxceed has ordered several video productions and design projects from our team at Storisell. In this testimonial video, Martin Ericson at Oxceed talks about their experience working with Storisell and what the content means for a growing SaaS company. We want to thank the team at Oxceed for a good collaboration.
XR Tech on digital design projects with Storisell
Sebastian Kjersén, Founder and CEO at XR Tech, talks about their digital design projects with our team at Storisell. We have produced several animated explainer videos and digital design deliverables for the virtual reality company. Thanks to the team at XR Tech for a good collaboration.
Animation / Design
Minty Digital talks about their digital design projects with Storisell
CEO and Founder, Charlie Clark, talks about Minty’s digital design projects with our team at Storisell. The testimonial video is produced by our in-house film team in Barcelona, Spain. We want to thank the team at Minty Digital for a good collaboration.
Our price guide
We’ve made all our prices available in one pdf. Everything from animation, explainer videos, and film production to digital design, photography, web development and our retainers. How can you get ahold of our prices? Just add your details via the form and you’ll automatically receive an email within a few minutes. It’s magic! Well, at least we think so. If you’d rather write us directly then it’s email@example.com. Welcome to Storisell.